27 November 2014 blogs Diana Krieger 4 min read
Making Decisions and Data Visualization
You and your team have to make decisions on a daily basis, often hourly. Some of these decisions only have a company-internal impact but many go beyond the boundaries of your company and impact your customers. Time is always tight so these decisions have to be made quickly using the information that you and your team have at hand. But what if it is not easy to analyze that information quickly? We have all been in the situation where we are quickly flipping through alerts and email notifications or looking at data in a spreadsheet or an application and trying to come to a quick decision. And what is the result?
Sometimes we make the right decision but sometimes we make a bad one. A bad decision is one that has a negative impact on the customer – external or internal – lowers the value of your company and ultimately, results in a scenario that could have been avoided. To ensure that your customers have the best possible experience, these bad decisions have to be eliminated or minimized.
The key to successful decision making is to have access to accurate information that is presented in such a way that a timely customer-focused decision is possible. The first step is to reduce the number of data sources down to one. It is a waste of time and effort to have to hunt for key figures and pieces of information from a variety of sources. You need one easily accessible source that is reliable and accurate at all times of day or night. Now that we have the information down to one reliable source the next step is the ease of analysis of that real-time data. A log of system alerts is one source but it is not one that is easy to analyze and it also does not present a complete picture of the situation.
Analyze Data easily
The relationship between low-level systems alerts and notifications and the issues that the customers are experiencing is too hard to discern quickly or at all – especially when all eyes are looking at you and your team for a quick answer and resolution to a problem. How do we make it easier to quickly analyze this data and see the bigger picture that these alerts and notifications are trying to tell us?
The solution, which is to show the data, has been around for centuries but it is has been championed most recently by noted American statistician Edward Tufte in his seminal work The Visual Display of Quantitative Information. He has written several books on the merits of data visualization and shows that when data is visualized properly it can be a powerful decision-making tool.
The solution for avoiding bad business decisions that negatively impact our customers is to have one accurate, real-time, visualized information source. Live Maps is this solution. It shows the real-time health of your company’s business-critical services in the form of graphical dashboards and maps from three different perspectives: the end user, the infrastructure, and the applications. Live Maps makes it possible for you and your team to make decisions about prioritizing fixes or scheduling upgrades and maintenance work at any time and from anywhere – and these decisions can be made quickly and with full confidence that the impact on the customer is known at all times.
Learn more about the benefits of our powerful decision-making tool and start making the right decision for your customers at all times. We recently unveiled the new release of Live Maps which now comes with more features that will help you keep the lights on.
Diana Krieger – Savision CEO
Diana is responsible for defining, implementing and executing the growth acceleration strategy and the day-to-day operations of Savision.
Diana has a strong track record in various industries like fashion, cosmetics and online recruitment; in her last jobs, she was the Managing Director for the Benelux market at Monster Worldwide and led the growth strategy of internet agency TDC Lighthouse Internet before realizing an exit. She has also been involved in many online start-ups.
She graduated at the University of Amsterdam with a degree in Business Economics and is a certified Marketeer (NIMA C).